That is one of humanity’s absolute truths — people are impatient, people are hungry for information, and people want it with just one click. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. Going digital is a convenient and effective marketing strategy because of its low start-up costs, extensive reach and popularity. This way, you can develop a change implementation plan that aligns with your existing infrastructure. 4 popular destinations for tech companies. How To Choose An Inspirational Banner For Your Business, Key Points To Consider Before Developing A Mobile Application, How To Thrive as a Business With Remote Staffers, How To Drive Traffic To Your Food Blog Using Pinterest. This was the result of a 2012 Digital Influence survey which points to the dependence of consumers to internet and shopping research. “Going to work” doesn’t just mean turning up at the same bland office every day and sitting at a desk. By going digital, a business or company provides its customers a varied reading experience. Going digital will also allow a business to embrace a confluence of trends such as social media, search engine optimization, and display advertising or what is called content marketing. Failing to plan in that field comes with a … The question is: Where are all these entrepreneurs and their tech companies going? Going paperless will not only save your business money but will also save the environment. While improving customer experience (CX) is the end goal of many organisations today, the first thing you need to do to get a better customer experience, is support your employees. How long would it take an employee to browse through them whenever necessary? Video communication has emerged as just one of the solutions to make external and internal comms more immersive for the modern company. Blog marketing helps your business become a trusted source of information. Some of the destinations are a bit surprising. Today, 95% of organisations say that a digital workforce strategy is important, and 87% of CIOs feel that simply giving employees more digital power could drive a minimum of 5% additional revenue growth in a period of 3 years. But it’s not true that taking business online and doing digital marketing is expensive. Ans– A lot of business owners have the cost factor in their mind. Depending on who you ask there are plenty of different translations of this term, ranging from the “interconnected web of technologies” employees use to do their jobs, to the natural evolution of a workplace environment. Digital transformation is changing the way business gets done and, in some cases, creating entirely new classes of businesses. Most companies are jumping on the digital bandwagon without understanding what it is really doing for them and what the consequences are. A digital content may contain links, visuals, videos, and other multimedia. What Are Reverse Mortgages and Home Equity Loans? The top three “trending” industries prove that online visibility translates to business visibility. Its techniques are preferred by a growing number of brand marketers because it tells a story. The momentum is also on the digital’s side as these numbers are expected to reach $27.8 billion in the next five years. When Sales Slow Down, How Will You Respond? Residential Proxies: Which One Is the Best? Employees who work in digitally-advanced environments are more motivated and productive, and an upgraded workforce can deliver endless opportunities, including: The statistics around digital working speak for themselves. The final element of our definition of digital is about the technological and organizational processes that allow an enterprise to be agile and fast. A little bit of innovation can go a long way for a digital workforce. Take Xylemas an example. Administering surveys and focused group discussions to get to know your niche or your target market is a long and tedious process. If a customer searches your business on Google and didn’t find it, chances are he will look for another one. By going digital, companies can bring more than just their workforce together, but also their entire architecture. Going digital makes it so much easier to interact and … It is easier to track the progress and success of a business when it is online. As smart mobile devices become more essential in the consumer world, employees expect to be able to access the same technology in their business lives. They’re not thinking about a big, bold aspiration that just satisfies today, makes me “me too” with my competitor, or is an incremental way of thinking about it. According to Deloitte, not only would 64% of employees be happy to get paid less if they could work away from the office, but organisations implementing strong digital tools see as much as a 20% increase in employee satisfaction. This is much cheaper than keeping loads of files in a cabinet or storage. See our review of 2013 for more information. It also found the total sales from pure digital marketing generated a $12.5 billion optimal profit. 7 Business Takeaways from 14 Digital Transformation Statistics • Investment Is Increasing. Tweak Your Biz is an international, business advice community and online publication. For companies everywhere, a key phrase of the digital age has taken over. There are also enterprise collaboration systems that you can download for efficient communication with people in the workplace or even virtual teams scattered all over the world. Noah Weidner. As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. 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