Locked indoors for nine months as the virus has continued to rage, consumers have yearned for meaningful contact with friends and family. With a majority of social media experts asking to focus brands on video marketing for some time now, there was little doubt that resides videos on social media are going to realize a lot … The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. This comes as no surprise considering the fact that the number of people using Social Media increased to 3.8 billion at the beginning of 2020. However, if likes do go away, marketers, brands and influencers will need to find ways to adapt to these changes. Remember the “death of organic”? And, since Facebook owns Instagram, Facebook is doing the same thing. One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Bhavya Sukheja . Users expect and want to have access to brands and products through social platforms -- the trick is to create a high level of interest through creative and engaging storytelling (which often relies on videos and influencer marketing). 1. This trend, which is really a return to direct communication, has the potential to be massive. 8. The problem is, we don’t always have a firm grasp on who exactly is in our niche, nor do we do a good job of tailoring our message to target specific audiences. Brands will need to have a keen eye for how video stories engage users (especially on platforms where the like button goes away). Naver. One of the best social media trends for 2020 is the focus on conversations versus likes. In 2020, we expect monochromatic filters to be included in another popular mainstay of social media design, Image or Text Masking. We added examples of how forward-thinking teams are implementing these trends across their social media platforms, with screenshots and quotes that will get your brain moving! Video continues to be one of the most important trends in the social media world. 1. Life on Earth has been different in just about every way this year because of the Covid … “The era of social media regulation begins: Social media was in the spotlight for all the wrong reasons for much of 2019. ReddIt. In this e-book, we'll talk about the social media trends that will stick around for 2020, including artificial intelligence, social media wellness, virtual and augmented reality, and many more. Written By. Content that can run in the background has proven soothing to the media-weary masses. Another must is creating a frictionless shopping experience where customers don’t need to leave the social media site to buy products. Talking about “PBB: Connect” housemate Justin Dizon, who is now earning much criticism from fans for his alleged “rude behavior” inside Big Brother’s house. Year after year, social media use has increased. Personalized content will take this trend to the next level. There are several such alternative social media platforms that are gaining popularity and will continue doing so in 2020 and beyond. It is increasingly necessary to stay in touch with current trends to avoid falling behind. So, let’s sprinkle a bit of salt on our societal wounds by discussing what happened in 2019 and what might happen in 2020. Become the primary source of news information; 5. We’ve compiled an inventory of prime social media trends for 2020 that each marketer ought to observe for higher engagement and improved online visibility. Twitter. For social media marketers and influencers, this should signal that it’s time to start digging deeper into actionable metrics -- such as the rate and quality of user engagement on social media. It is also about the algorithm (love it or hate it) that gives anyone the opportunity to become ‘TikTok Famous.’ In 2020, anyone—no matter their follower count—could riff off a meme, tell a story, or do a little dance, and it as long as it was entertaining enough it would reach more and more people.” That’s the difference that makes TikTok … “Getting in early on this, before the pandemic, gave us an edge in speaking directly to our audience,” Stone shares. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand. “We've since done nearly 100 live broadcasts and recordings using the software behind LinkedIn Live with phenomenal engagement and conversion rates to match.” LinkedIn may not have made quite the splash that shiny new platform TikTok has, but has quietly armed communicators with organic success and a high potential for conversions. Here are the best social media trends which you have to be considering in 2020. Social media offers the ultimate opportunity for communicating brand value and engaging with potential customers on their level. TikTok is upping user engagement with its engaging, fresh and entertaining content that isn’t overly focused on a hard sell. ‘PBB’ housemate Justin Dizon trends on social media for ‘rude behavior’ Published December 17, 2020, 1:44 PM. The fact is, social shopping is now a big part of social media. Plus, enjoy a FREE 1-year. 14 Social Media Advertising Trends to Watch in 2020. The Chinese-owned social video app is well-positioned to shape this trend as it offers fertile ground for influencers, including micro-influencers (another trend we’ll discuss). Some of these include: - Ephemeral content will keep gaining popularity - Niche social platforms will perform well - Instagram will remove likes - Social commerce will expand - Video content will dominate - Technology adoption will be at an all-time high More privacy and security; 2. Losing the “like” button on Instagram is part of a broader trend to de-emphasize the use of “vanity metrics” on social media. In fact, Instagram announced the platform was testing removing likes completely. As our social media “friend” lists become more unwieldy, and concerns about information privacy grow, more users are turning to private groups and messaging apps to connect with others. This will likely come down to building brand communities, or groups where your brand message is relevant, but where you are also receptive to direct messaging. Employee-generated content is a bit broader and can include videos, images or blog posts, which may allude to their company’s mission and values, and the overall benefits of the product or services. User-generated content (think customer reviews) provide some proof the product may be worthy of trying. Posted: Aug 22nd 2019 by: Alex Membrillo. Audience segmentation goes hand in hand with an increasing level of personalized social media marketing. Last Updated On May 19, 2020 by Rinki Sharma. By 2020, more than 5 billion people will use social media platforms—that’s roughly two-thirds of the world’s population. LINE. By Ben Davis December 19th 2019 11:11. Here are some of the most popular social media platforms by the number of users or registered accounts. Social Media. Here are five social media developments, per the PRNEWS editorial team and wider PR community, that have impacted communicators in 2020—and that are likely to have staying power. Social Media Trends of 2020 – Detoxing. Marilia Dimitriou. Segmentation goes beyond basic demographics by allowing you to target and build rapport and a sense of community with specific audience members. It’s important to keep up with the upcoming social media marketing trends so you and your team create a strategy that’s effective and fruitful. Showing your brand’s human side and increasing transparency will build confidence with audiences. In 2020, the COVID economy brought waves of layoffs and budget cuts, making it increasingly likely PR pros have had to take on the monumental task of overseeing all of their brand’s social media activities solo or with a skeleton crew. VK. In 2020, the big trend will actually be a return to the basics. WhatsApp. From Dalgona Coffee & #GestureChallenge to discovering new apps, games, skills and hobbies, netizens found ways to bide time and get through the Covid lockdown . Even as TikTok continues to sweep the globe, it is far too soon to dismiss monoliths like Facebook and Twitter, says Pho. We go along with the crowd, click a button and stop engaging in a meaningful way. Traditionally, social media … Today’s communicators split their workloads between reputation management, crisis prep, media relations and in many cases, traditional marketing disciplines, like social media and creative. The emphasis on video means that video-driven platforms such as TikTok, Lasso and byte will continue to grow in popularity. Dalgona Coffee To #MeAt20: Which Of These 10 Viral 2020 Trends Got You Hooked In Lockdown? Instagram is one of the largest social networks. Communities allow you to engage with nano or micro-influencers who are already advocates of your brand in order to get them to share honest views and experiences of your products or services. Social media is more than just a place to reach out to friends and family. Public relations has never been more of a juggler’s act. Twitter CEO Jack Dorsey has said that follower counts are now meaningless, and in a TED conference talk, he said if he could go back, he wouldn’t emphasize the “like” button so much. The video will become the primary type of content; 3. Of these platforms, TikTok is the social media disruptor currently leading the way, especially with Gen Z users. Social media platforms are constantly evolving as they grow and adapt to consumer … Some people are so addicted that they log in using … Still, Pho notes, brand boycotts of Facebook and increased scrutiny over the 2020 election cycle indicate cracks in the armor of the elder platforms. This one-size-fits-all approach is missing the boat on audience segmentation. There’s no doubt this trend will continue to expand in the new year. 2020 was the year of at-home crafts, and many consumers got hooked on feel-good, “passive” content. As people become more wary of posting in the public social media domain, and interactions migrate away from public view, marketing will also need to follow suit. Leave A Comment. Telegram. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. Brands must find ways to create more private, intimate connections with their audiences without becoming overly intrusive. For instance, consider a 2018 Facebook survey of 8,000 people in which 69 percent of respondents said that directly messaging with a company helps them feel more confident about the brand. Here’s a breakdown of some of the biggest trends we’ll see evolving on social media in 2020 and years to come. Even, brands are paying lots of cash to influencers to promote their products. Engagement will become more important; 8. Doing this will help you stay ahead of the curve on everything else on social media. Doing this requires brands to find ways to have a free flow of dialogue and let their hair down. This is where user-generated content and employee-generated content are critical, with the key being that these must be genuine. As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. With more focus turning to digital communications to replace in-person interactions, social media budgets reached historic highs in 2020. It is also about the algorithm (love it or hate it) that gives anyone the opportunity to become ‘TikTok Famous.’ In 2020, anyone—no matter their follower count—could riff off a meme, tell a story, or do a little dance, and it as long as it was entertaining enough it would reach more and more people.” That’s the difference that makes TikTok stand out in a world where organic reach is all but dead on legacy platforms. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business. Related: 10 Laws of Social Media Marketing. Social Media plays an essential role in digital marketing strategies nowadays, which is why it’s imperative to stay up-to-date with the latest Social Media trends. What social media trends are we looking at in 2020? 11 Social Media Trends To Pay Attention In 2020. Senior Copywriter at Hootsuite. Whether we’re marketing a product or branding ourselves, we craft our social media posts with our audience in mind -- or at least who we think our audience is. Digg. You will no longer be able to see the number of likes other Instagram posts get, although you can still see likes on your own posts. B2B companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch. “The legacy platforms know how to compete with new upstarts,” Pho argues, pointing to the tradition of copycat moves from Facebook (Stories, Reels) and Twitter (Fleets). Thank you for registering for the webinar, you will receive an email with a personalized link shortly. “What makes TikTok the social media platform of 2020 isn’t just the escape it provided everyone. He notes that both platforms have “flexed their muscles” in response to TikTok’s social media darling status. We use social media to share news and to react to events that shock our senses. It is more than just a place to meet people, share hobbies, and follow our favourite movie stars. Pho also hints that legacy social platforms’ regulatory woes are far from over: “A new administration will certainly make things interesting and keep the spotlight on Facebook and Twitter alongside TikTok.”. Can do stuff online more than ever before; 7. Social media platforms have become the main part of people’s lives and their daily routines. Kelly Stone, senior director of global social media at CompTIA, says LinkedIn Live’s growing feature set in 2020 has proved invaluable for her company. 20 Social Media Trends In 2020 & Beyond; 1. Here’s a breakdown of some of the biggest trends we’ll see evolving on social media in 2020 and years to come. The content that goes viral on TikTok isn’t all that different from what worked back in the early days of social media, Pho adds, “but now you don’t need a media buy in order to reach hundreds, maybe even thousands of people.” And, TikTok is on its way to television after sealing a deal with Samsung, potentially challenging the dominance of streaming platforms like Netflix, Hulu and Disney+. Social Media. However, there are a lot of individuals who shift towards Instagram and would like to explore more and more. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. This pandemic outbreak of Covid 19 has definitely brought a lot of changes in our lives. Online social networks make communicating with consumers a breeze. As communicators take stock of their existing social media toolkit and prepare for Q1 campaigns in 2021, it may be helpful to look at this year in terms of its most noteworthy social media trends and updates. The first wave of Covid-19 means 3.9 billion people confined to their homes and an exponential increase in the use of social networks. Social Media Trends 2020. By Dipshikha. Follow her on Twitter @SophieMaerowitz. 1. Top 7 Social Media Marketing Trends For 2020 and Beyond. “Data privacy, online abuse, account security, as well as fake news and disinformation were big topics of discussion in the seemingly endless run of committee and senate hearings around the world. Savvy marketers will take note, and begin exploring user demographics and relevant user data to better understand how to target potential customers. Related: 10 Tools for Social Media Managers in 2020. 5 Smart Ways to Use Social Media to Grow Your Business, 10 Tools for Social Media Managers in 2020, Why Entrepreneurs Need to Approach Social Media Like Athletes and Celebrities, 5 Social Media Marketing Mistakes You Need to Avoid, Addison Rae Tells Us (and Her 70 Million TikTok Followers) Why She's Shopping Small This Holiday Season, 6 Steps for Better Social Media Engagement. Instagram is the latest in a long list of social media sites seeking to make likes less prominent. Heavily focused on AR technology; 4. Twitter is also jumping into the fray with six-second video ads. Forget emotionally-gripping television or celebrity videos—audiences have gone for a mood boost by watching DIY crafts from paint mixing to origami, play dough art to cake decorating. In response, he says “social networks jumped into action and provided us with new opportunities and upgrades that allowed us to connect digitally.” Buchbinder points to Instagram and Facebook's live video updates, which have included: In addition, says Buchbinder, Facebook, LinkedIn and other platforms offered ways to monetize events, “provid[ing] us with sorely needed functionality that will only continue to help us make the best of a bad situation in the year to come.". They’ve been used to not only garner quick feedback about products but also as an additional engagement to… Social media trends in 2020: What do the experts predict? More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. 176. We have given our predictions for the social media trends of 2020 and beyond in this article. The death of the “like” button on Instagram. Surreal vs Authenticity Authenticity has been having a lot of time in the spotlight as consumers look away from brands hard selling products and look for meaningful connections instead. The dark ages for those without a paid social media budget may be over, says Patrick Pho, senior content producer and production manager at Volkswagen. Top Social Media Features and Tools You May Be Overlooking, 5 Skills Social Media Marketers Need in 2020, 4 Social Media Trends to Keep an Eye On in 2020, Holiday Campaign Wisdom You Can Use All Year Long, Facts and Proper Language Can Overcome Vaccine Hesitancy, 5 Trends That Defined Social Media Communications in 2020, [VIDEO] PRNEWS Staff Wraps Up 2020 PR Opportunities and Blunders, Biden Picks Offer PR Lessons for New Leadership Announcements, Sherwin-Williams Paints Itself into a Social Media Crisis Corner, Paging Boston Market: When a Company Goes MIA During a Crisis, Two Words Can Boost the Response Rate of Media Pitches, Write the Right Way: 5 Style Differences in Chicago Manual vs. AP, Media Relations, From an Editor’s Perspective, Senior Manager, Brand Communications & PR, Re-introducing joint Facebook Live videos and the ability to share Messenger Groups to Facebook Live, Beta tests allowing for more than two participants in an Instagram Live. 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